26.5.11

Short Version...

Okay... One thing I learned from my first post. Make it simple and SHORT (and in danish) if you want people to answer... I would still be SUPER-DUPER happy if you read the longer version, but here comes the short one:

Talking about social medias:

1. What subjects would you like to read more about?

2. What is more interesting: Pictures or writing? Competitions? Debates? Cool downloads?

3. What is negative about the social medias?



Have a wonderful day in the sun!

"kuk-kuk"

24.5.11

Social Media Marketing

I'm writting a big asignment for the moment. About branding. About expansion. About a company's use of social media. So I decided to start an experiment. An experiement on how to stand out in the social media crowd.

But what is social media? Well, this is... And all the other millions and millions of blogs, twitter accounts, facebook pages, facebook fanpages, groups and events, regular websites, impressing websites, pop-up sites, foras and so on..... and so on. And still you read that companies just started to realize the importance of these?

Or how important are they actually? Is it already passé before it really began? I believe social media has come to stay, but as it is with every new tendance that have gotten so popular that everyone are a part of it - active or passive - it starts to be boring, predictable and rather crowded.

If any company open a facebook account or makes a blog, it simply dissapear in the big black social media sea - unless you are of course Lady Gaga or Manchester United. Social Media is not a direct way to get new clients/followers/fans but rather a way to nurse the ones you already have. In an indirect way that will of course attract new followers as well. The question is just how to keep their attention?

By updating your page every day? They all do that. By asking questions to activate your users? They all do that. By making it personal and intimate to make your followers feel special? They all do that. Competitions? They all....... I'm exhausted

You have to find the key to stand-out. To do what the others don't do. The issue you have to solve at any point where the new becomes the obvious.

But but but... without a mind reader machine or other fancy gadgets you - in this case I - will have to ask the users themselves. Because only they/you/we can give a clue about what entertain us enough to return to the same place again... and again.

As a company you feel blinded by the options and a research of trends in the social media is out-of-date the week after. So what is missing on the market? I can't see what's not there, but maybe you can help me out?

So tell me...

What do you miss?

What do you need? What do you want?

What works for you? What doesn't?

Please do comment on this post - in the true spirit of social media I'll absolutly love to hear from ALL of you. Small, tall...footballer or fashionista... Housewife or nomad... Crazy f**k or solid... I'm dying to read it!

You'll be hearing more from me soon again